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Collaboration Case Studies

Awareness-raising for “Bottle-to-Bottle” horizontal recycling

Published: September 2026

Alliance Partners

Alliance Outcome

Coca-Cola and SUNTORY collaborated on awareness-raising communications for “Bottle-to-Bottle” horizontal recycling. Together with the Japan Soft Drink Association, they also presented a joint exhibit at the International Media Center for the G7 Hiroshima Summit.

(This English version is based on the original Japanese Alliance Case Study prepared in FY2023.)

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