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Collaboration Case Studies

Raising awareness of plastic waste reduction through sales of Kanagawa-themed “My Baskets” and other initiatives

Published: September 2026

Collaboration Partners

Collaboration Outcomes

As part of its initiatives with AEON under a comprehensive partnership agreement, Kanagawa Prefecture conducted the following awareness-raising activities to reduce plastic waste from May 28 to July 31, 2025.
(1) Kanagawa-themed “My Baskets” featuring the “Kanagawa Zero Plastic Waste Declaration” logo were sold at 16 AEON and AEON Style stores in the prefecture (excluding Yokohama City).
(2) Posters created by Kanagawa Prefecture to raise awareness of plastic waste reduction were displayed at participating stores.

(This English version is based on the original Japanese Alliance Case Study prepared in FY2025.)

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