Awareness-raising for “Bottle-to-Bottle” horizontal recycling
Published: September 2026

Alliance Outcome
Coca-Cola and SUNTORY collaborated on awareness-raising communications for “Bottle-to-Bottle” horizontal recycling. Together with the Japan Soft Drink Association, they also presented a joint exhibit at the International Media Center for the G7 Hiroshima Summit.

(This English version is based on the original Japanese Alliance Case Study prepared in FY2023.)